(Solo Presentation) From Supply to Visibility: Unlocking New Source Markets Through Technology-Led Demand

As global hospitality supply expands, the real differentiator is no longer infrastructure but access to the right demand.

This keynote explores how technology and digital marketplaces are enabling destinations like Vietnam to tap into fast-growing outbound markets such as India.

It highlights how platform-led discovery is transforming visibility into year-round, high-value travel demand and how OTAs have evolved from being just a distribution channel to a data-led growth consultants.